WHY CHOOSE PETER?
Great copy drives results. It’s not written as “fluff”. My copy is designed to generate more conversions.
100% of my copy is completed by myself. I’ll work through any changes and revisions to make sure you’re thoroughly pleased with the final product.
For over 25 years, I’ve held full-time senior leadership positions for multiple $250M+ businesses. In these roles, driving profits was a core part of my job responsibilities.
Q&A
Frequently Asked Questions
Answers to Your Queries About Our Services
Clarity on Persuasive Web Copy, Sales Scripts, and More
How I complete my projects.
Below are some of the more frequently asked questions about my services.
Don’t see the answer you’re looking for? Don’t hesitate to contact me directly, and I’ll be happy to answer any questions you may have.
I hold a Law degree (JD,1994) and a BA in history (1990). I’ve served in senior leadership positions in business operations for over 25 years. In 2023, the MSI Membership Committee and Board of Trustees recognized my exceptional sales and marketing campaign results. Feel free to review my LinkedIn here.
Over the past decades, I've written copy for technical service offerings, software, financial services, health care, publishing, seminars, training, and e-commerce. I’ve developed a specialization in online information marketing and related “long form” sales copy. After writing hundreds of emails, landing pages, white papers, and sales letters, I've learned how to sell to corporate executives, entrepreneurs, managers, purchasing agents, IT professionals, business opportunity seekers, investors, direct response buyers, and info-product buyers.
As a freelance direct response copywriter, I've written successful copy for hundreds of clients. I’ve also given seminars on effective sales copywriting for a number of businesses and taught writing as an adjunct professor in NYC. I've also served in several senior leadership roles for online advertising and marketing companies. Feel free to review my LinkedIn here.
About 70-75% percent of my freelance copywriting assignments are writing long copy for direct marketers online and offline: landing pages, squeeze pages, email, and white papers.
I also write copy for many other marketing and sales communication channels, including ads, feature articles, press releases, brochures, newsletters, catalogs, case histories, videos, white papers, and websites.
My specialty is my ability to write clear, credible, persuasive copy about a wide range of products and services, from the simple to the highly technical.
I’m able to quickly grasp complex marketing problems and understand sophisticated technologies. Clients appreciate the fact that I can sit down with online marketers, business owners, senior leaders and other specialists, ask intelligent questions, and speak their language.
What's more, my direct-response copywriting gets results. And, while I can't predict how many responses my landing page, email, or sales letter will pull for you. But I can--and do--guarantee your satisfaction with the copy you receive from me.
My consultation objectively reviews an ad, sales letter, auto-response sequence, or direct mail package. You can have me critique either an existing piece or a draft of copy in progress. I also can review any upcoming project or marketing plan and provide strategic guidance.
When you order my consultation service, you get a written report analyzing your copy in great detail. I tell you what's good about it and what works... what doesn't work ... what should be changed... and how. My critique covers copy, design, strategy, and offer. It also includes specific directions for revisions and rewriting. I create a similar report for my strategic consultatiuon.
My consultation service is ideal for clients who want a "second opinion" on an existing piece of copy or who need new ideas to inject life into an existing campaign that's no longer working. It also allows you to sample my services at far less cost than you'd pay to have me write your copy from scratch.
Ideally, I like to have 2-3 weeks for direct response copywriting assignments. That gives me the time to polish, edit, and revise until I'm happy with every word.
However, I realize you can't always wait that long. So, if the copywriting assignment is a rush, just indicate the date you must receive the copy. If I take on the job, I guarantee that you will have the copy on your desk by this deadline date--or sooner.
No matter what the deadline, the copy I submit to you will be right. You can depend on it.
Just tell me what you want improved and the changes, and I'll make them for you. There is NO CHARGE for rewriting. Two rounds of revisions are included in the flat fee we've agreed to for the assignment, provided they are assigned within 30 days of your receipt of the copy and are not based on a change in the assignment made after copy has been submitted.
Most clients are pleased and enthusiastic about my copy when they receive it. But if you are not 100 percent satisfied, I will revise the copy according to your specific guidelines... and at my expense.
My process is designed to be simple yet effective. First, tell me what you're selling and who you're selling it to. Send me any selling points, existing copy, or any other literature that will give me the background information I need to write your direct response copy.
If you have an immediate need for a freelance direct response copywriter, call me right now at 201-645-5873 or e-mail me the details at peter@apluscopywriting.com. There is no charge to discuss your project with you and give you a cost estimate. And never any obligation to buy.